StackGTM is the software our three services run on. Each one opens as its own application — SDR / BDR, AI Visibility, Partner Channel — with the workflow, the data and the reporting for that job already built. You do not assemble a stack. You open the one you need and start.
The core
An operating system is not another tool in the stack. It is the layer underneath the tools — the one that holds the data, runs the workflow and keeps the score. Standing a motion up from scratch means choosing data vendors, wiring enrichment, writing cleansing rules, designing sequences, connecting the sending tools and then building reporting on top of all of it. That is a project, and it happens before the first email goes out. StackGTM is that project, finished.
Data, enrichment, cleansing, workflow and reporting come from one place. You are not paying a separate vendor for each layer, plus someone to make the layers talk to each other.
The workflows a prospecting team actually runs are in the box — build the list, enrich it, clean it, sequence it, hand it off, read the results back. Nobody has to design the process before using it.
The decisions that normally cost a quarter of trial and error — who to work, why now, what to send, when to stop — arrive as defaults inside the workflow. You change the ones that are wrong for you.
Each service opens as its own application, with its own screens, its own workflow and its own reporting. They share one platform and one account record underneath — but you buy them separately, run them separately, and none of them needs the others to work.
The whole outbound motion in one place: target lists, account and contact enrichment, cleansing before you send, sequencing, hand-off to the tools you already send from, and the reporting that says which meetings came from what.
SDR / BDR in 1 ↗Where you stand across five AI channels, re-checked every 90 days against a competitor set you name — plus the content engine that turns each gap into articles your own people write and the platform schedules out.
AI Visibility ↗The relationship graph inside your partner, the ROI on the events you paid for, and the marketplace listings — created here or connected from where they already live. One place an alliance manager or an agency can run the whole channel from.
Partner Channel Marketplace ↗This is what an agency or an in-house team opens to run outbound. It carries the whole motion — who to talk to, why them, why now, what to send, where to send it from, and what came back — instead of handing you an empty screen and a list of integrations.
The plays a prospecting team runs are already defined end to end. You adjust them to your market. You do not have to invent them first, and a new hire does not have to be taught someone else’s undocumented process.
Build a target list against your own criteria and fill in the account data from the platform. Contact data runs on your own provider keys, so your rates and your compliance position stay yours.
Deliverability checks, blacklist screening and do-not-contact scrubbing run while the list is still a list — not after a sending domain has already taken the damage.
Instantly, HeyReach and your CRM stay exactly where they are. StackGTM routes the list out to them and reads the results back in. Nothing gets ripped out and nobody has to learn a new sender.
Every meeting traces back to the list, the play and the channel that produced it. That is what makes next quarter’s budget conversation an argument about evidence rather than effort.
The research a BDR does and the outreach an SDR does are the same workflow here, so an SDR can work self-sourced accounts and a BDR can carry the follow-up. The application does not force the split, which is usually what caps a small team.
Most visibility tools stop at the number. This one carries the second half too: the content engine that turns a gap into articles, written by the people in your company who already know the answer, and cut up for the places your buyers read.
ChatGPT, Claude, Gemini, Grok and Perplexity, asked the questions your buyers actually type, and checked against the competitor set you name rather than a generic category.
The number is checked again on a quarterly cadence, so it is a tracked position rather than a one-off report that ages out the week after you read it.
Coverage is split by the prompt a buyer would ask, the product they are asking about, and the angle they came in from. A gap stops being a score and becomes a specific thing somebody can go and write.
A campaign manager opens a campaign around a product or a service, then assigns pieces to the people in the company who hold the knowledge. Each person gets a brief tied to a real gap, and writes to it.
A finished piece is cut down for LinkedIn, X, Facebook, Instagram, TikTok and Reddit, then scheduled. The distribution work that normally kills a content programme is part of the workflow instead of somebody’s Friday afternoon.
Because the writing is spread across the people who already have the answers, output is limited by how many people you point at a campaign — not by one content hire’s calendar.
Partner work is relationship work, which is why it is almost always undocumented. Who knows the rep, who owes whom a favour, which event actually produced something — it sits in one alliance manager’s head and leaves when they do. This application puts it somewhere the company can see.
Who inside your company knows who inside the partner, mapped by rep and territory, with how warm it is and when it was last touched. Coverage gaps become something you can look at instead of something you find out about.
When a company pays for a customer event, the spend, the room and what came out of it are tracked against the accounts that were actually there — so the next event budget is a decision rather than a habit.
Create and edit listings from the platform, or connect the listings you already have and manage them from the same place as everything else in the channel.
Whether the channel is run by an in-house alliance manager or by an agency running it for a client, it is one application and one set of reporting. Handing the channel over does not mean rebuilding it.
The applications are different. What sits under them is not. This is the part that is not sold separately, because it is not a product — it is the reason the second service you take does not start from an empty database.
Signals, outreach, partner relationships and your CRM — all into one core.
What drives pipeline and revenue — by channel, partner and play.
The next move: which account, which channel, which relationship.
Four parts, one core
Accounts, contacts, activities, pipeline.
Account + BYOK contact data.
Confidence-scored buying signals.
Deliverability, blacklist, DNC.
Signals are re-detected on a set cadence — daily, weekly or monthly depending on the signal. It is a heartbeat, not a feed, and we would rather say so than imply otherwise.
No deal stages and no forecast. Your CRM stays the system of record; this is where the accounts are found, scored and worked before they get there.
An agency gets one workspace per client. Data does not cross between them, and benchmarks are read from the network without exposing anyone’s accounts.
Signals, visibility scores and accounts can be pulled through MCP and REST if your team would rather work in their own systems than in ours.
Two kinds of buyer, one platform. Agencies who run go-to-market for other people, and companies who would rather rent a working system than spend two quarters building one.
One workspace per client, sealed from the others, and reporting that is comparable across the whole book. Run any of the three applications on a client’s behalf, or resell them under your own programme.
Stand up a motion without a build project. The people you already have get a system instead of a spreadsheet, six browser tabs and a process that lives in one person’s memory.
The relationship graph, the event spend and the marketplace listings in one place, visible to the rest of the company — so the channel survives a reorg.
Skip the interface. Pull signals, visibility scores and accounts through MCP and REST into whatever you already run.
We run all three services with clients today — the platform is what we run them on. The self-serve version, where a BDR team logs in and drives it themselves, is being built. Rather than blur that, here is the split.
Bring one goal and one list. On the call we will tell you which application addresses it, what it would look like running, and what it costs — and if the honest answer is that you do not need us yet, we will say that instead.