StackGTMGTM operating system
StackGTM/Service 03
Partner Channel MarketplaceAWS & GCP

Your buyer already has the budget. It is sitting with their cloud provider.

Enterprises commit spend to AWS and Google years in advance, then look for software they can buy against it. Listing properly turns that commitment into your shortest path to a signature — procurement is already done, and the money is already allocated.

The path to a co-sell dealThree rungs
  1. Get listed, properlyA listing that a buyer can actually transact against — not a placeholder page. Pricing, terms and metering set up so a private offer can be issued the same week it is asked for.
  2. Register the co-sell motionOpportunities registered with the provider so their sellers are paid to help you close. This is the step most listings skip, and it is the one that makes the channel move.
  3. Sell against committed spendThe deal draws down the budget your buyer has already promised the provider. Procurement is short-circuited because the vendor is already approved.
Listing · co-sell registration · drawdown
01 —What we actually do

Listing is the easy part. Getting bought is the work.

Most ISVs get a listing live and then wonder why nothing happens. A marketplace listing is not a storefront that fills itself — it is a transaction rail. It only carries volume if someone is actively pointing deals down it.

What we run

  • Listing built and maintained on AWS and GCP, with the pricing and metering a private offer needs
  • Co-sell opportunities registered so provider sellers have a reason to bring you deals
  • Outbound aimed at accounts with committed spend, run on the same platform as the rest of your motion
  • Partner-team relationships kept warm, because the channel is people before it is paperwork

What you keep

  • The listing itself, under your account, transacting whether or not we are still engaged
  • Every registered opportunity and its history, in your workspace
  • The account and contact intelligence gathered along the way
  • The provider relationships, introduced to your team rather than held by ours
02 —Who this is for

This is a channel, not a listing exercise.

It works when you sell software an enterprise buys with cloud budget, and when someone on your side can support a co-sell conversation. It does not work as a passive listing you leave to run itself, and we will tell you on the call if that is what you are hoping for.

03 —Where this sits

One of three services. Complete on its own.

Marketplace runs perfectly well as the only thing we do for you, and that is a finished purchase — not a starter tier. If you do add another later, it inherits every account this one already found, with the co-sell history still attached.

04 —Book a call

Bring your listing, or the fact that you do not have one yet.

Tell us what you sell and who buys it. We will come back with whether marketplace is a real channel for you, what listing properly involves, and an honest read on whether the co-sell motion is worth your time this year.