Why outsource this instead of hiring an SDR?
A first SDR is a hire, a manager, a tool stack and a ramp period before you learn whether the motion works at all. This is the same test without the headcount risk — and if it works, you keep the list, the signals and the sequences, so bringing it in-house later starts from something rather than from zero. If you already have a working SDR team, the honest answer is usually to buy the platform and skip the service.
We already run events and have a website. Why do we need you for those?
Because they are almost always the surfaces nobody owns. Marketing runs the event, sales works the obvious names, and the rest of the attendee list ages out. Same with inbound: the hot leads get called, the lukewarm ones sit. We are not replacing what your team does with those surfaces — we are working the part that currently falls through, on the same account record as everything else.
Do we have to hand over our CRM?
No. Your CRM stays yours and stays the source of truth — we sync to it rather than asking you to move. Execution stays in the tools you already run, too: Instantly, HeyReach, HubSpot. We route to them and read the results back. StackGTM is a prospecting workspace, not a CRM: no deal stages, no forecast.
How fast will we see results?
Weeks, not days — and it depends heavily on which surfaces you can give us. Event and CRM re-engagement move fastest because the accounts are already warm. Cold outbound is slowest, because domains and inboxes need warming before volume is safe. On the call we will give you a realistic first-close window for your segment rather than a number designed to close you.
Do the meetings you book actually happen?
Across the outcomes we have tracked so far, 85% showed up — 35 of 41 booked meetings, with a further 24 rescheduled rather than lost. That is a healthy number, and we would rather give you the sample size than the headline: outcome tracking started recently, so 41 is a real but early read and we will publish a firmer one once it is a full quarter. It is the same book of business behind the rest of our published numbers.
Will this burn our domain reputation?
That is the main risk in outbound, and it is why the list gets cleaned before a rep touches it — deliverability, blacklist and DNC checks, plus a risk segment the worst records are never sent to. Accounts behind heavy email security get flagged and routed to LinkedIn and calls instead. Volume is spread across channels rather than forced through one. There is a fuller explanation under Email campaign above. If we think your current setup cannot take the volume you want, we will say so before you sign.
Our product is self-serve. Do you only book meetings?
No. For an ISV or any product-led business the terminal event is usually a trial or a sign-up rather than a calendar invite, and the motion is scored against that instead. Same surfaces, same account record, different definition of a close. Tell us which one counts for you and that is what gets measured.
What exactly counts as a signal?
Five categories, fused into one confidence score per account: financial (funding, filings, capital events), technology (stack changes, vendor swaps), company (expansion, restructure, M&A), security and list health, and people and hiring (key roles, team build-outs). No single source is enough on its own, which is why the score is multi-source and why you can see and change what it weights.
What happens to our data if we stop?
You keep it. Accounts, contacts, activity history, the signal that triggered each outreach and the attribution behind every close stay in your workspace. That is the difference between renting outcomes and building a pipeline asset, and it is deliberate.
Can we run this without AI Visibility or the marketplace service?
Yes. The three services are priced and run independently, and none of them requires another. Most people start with one. If a second one would genuinely compound — and sometimes it would not — we will make that case with the account data in front of us, not on the first call.
What does it cost?
Scoped on the call, because it depends on segment, volume and how many of these surfaces you want worked. We are not a self-serve platform yet, so there is no sign-up button and no price list — a pricing table in front of a form mostly helps people disqualify themselves on a number that was never going to be their number.