Seven surfaces, one motion. Each has a distinct role in getting to a close, and each feeds the same account record — so a lead that arrives through your website is worked with everything already known from outbound, and the other way round.
LinkedIn Outreach
Primary discovery
Curated, intent-based targeting with personalized first messages. This is the primary channel for initial discovery and relationship building, and the one our own book performs best on by a wide margin.
Email Campaign
Scale & nurture
Strategic follow-up and nurture across larger lists. Email is the scale play—used to stay top-of-mind over time. Sent only to records that survived cleansing.
Phone Outreach
Close intent
High-touch conversion. Once there's interest via LinkedIn or email, phone closes the meeting. This is where intent becomes a calendar block.
Event Follow-Up
Warm leads
Your events create warm leads. We work them within 48 hours—capture the intent while it's hot and move them into your sales process.
Website MQLs
Inbound
Marketing gives us inbound leads. We qualify, reach out, and convert interested prospects into scheduled demos or sales calls.
CRM Re-Engagement
Revival
Past opportunities don't stay warm on their own. We run cadences to re-surface stale deals—budgets reset, teams change, priorities move, and the reason they said no usually expires.
Customer Expansion
Installed base
The one surface you already own. Expansion and cross-sell openings inside current accounts run on the same record as everything else—so what outbound learned about a company doesn't stop being useful the day they become a customer.
Our own book covers three of these seven — LinkedIn, email and phone — and we publish those numbers in full, including the weak ones. Method and limits ↗